12 Tips to Increase Landing Page CTA Conversions

Your school will significantly benefit from landing pages that convert at a high rate. Higher conversion rates mean more inquiries, and ultimately, more enrollments. The purpose of a landing page is to capture leads that then go into your inquiry funnel.

Every detail of your page should have a reason for being there. Every choice you make should have strategic reasoning behind it. And, once you have your basic layout, you will need to test different aspects of your page to determine what is working — and what’s not.

Landing Page Optimization

The process of enhancing or refining your landing page is called landing page optimization. If you have a landing page that isn’t performing as well as you think it should, you can refine the elements contained in the page in order to improve its performance.

Identify Landing Page Issues

Before you can start addressing issues with your landing page, you need to identify potential problems. One helpful tool for discovering where people are clicking is a heat mapping tool. A heat map will help you learn what visitors do on your landing page, such as how far they scroll, what they look at, what they ignore, and where they click.