15 Tools to Help School Marketers Improve Content Writing Skills

Being able to consistently write engaging, high-quality content is essential for marketing your school.

Content is what connects you with families. Great content attracts more potential families and draws them into learning more about your school.

Content powers your every interaction with searchers and potential families. It’s used for blogging, paid advertising, email marketing and search engine optimization (SEO).

However, writing compelling content can be time-consuming and challenging. Most marketing content writers will tell you they never stop learning how to be a better writer.

Here are 15 tools and apps you can take advantage of to help make your writing process easier and create winning content.

Writing and Editing Assistants

According to Google’s Search Quality Guidelines, Google is looking for three things in web content: 1.) expertise, 2.) authority, and 3. trust (E-A-T). Amit Singhal, Google’s former Head of Search, shared questions Google experts ask themselves when writing algorithms. Here are three of the questions that can help inform Google on the quality of the content:

• Does this article have spelling, stylistic or factual errors?