7 Easy SEO Wins to Double Your Organic Traffic in 2022

Does it feel like search engine optimization (SEO) is constantly advancing at light speed?

If so, you’re not alone. Truthfully, Google is getting smarter and more powerful all the time, especially when it comes to the user experience. Even though search engine optimization (SEO) has changed dramatically in the last decade, it doesn’t mean it’s dead. As a matter of fact, SEO is even more crucial than ever because it helps people find your website and attracts more organic traffic to your site.

Schools now have to take a new and unique approach to win the never-ending race to the top of the search engine results pages (SERPs). The SERPs are changing, making it more difficult for most of us. For example, here are the 16 main features that come up in Google’s SERPs that we have to compete with:

• Ads
• Carousel results
• Featured snippets
• Image pack
• Knowledge cards
• Knowledge panels
• Local Pack
• Local Teaser Pack
• People to ask
• Reviews
• Scholarly articles
• Shopping results
• Site links