8 Facebook Ad Targeting Tips to Improve Your Return on Ad Spend
6 min readJul 14, 2021
Facebook ads can help drive traffic to your school’s website, build brand awareness, increase inquiries and enrollment. Facebook ad targeting is the process of selecting the criteria by which Facebook will decide who will see the ads you create. No matter how much you are investing in Facebook advertising, you will boost your results by adjusting the audience targeting of your ad…