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Brendan Schneider
8 Effective Ways to Use Personalization in Your School Marketing

The most effective way to increase enrollment for your school is to attract more prospective families and let your admissions team provide an individualized experience for them.

Today, pandemic concerns may hamper the willingness of prospective families to visit your campus for a tour, so perhaps it’s time to consider a new strategy to build a personalized relationship with interested families. Schools are turning to personalization as a way to gather data about prospective families as well as increase enrollment rates.

People are constantly bombarded with all types of marketing messages these days. This may reach them in the form…


15 Tools to Help School Marketers Improve Content Writing Skills

Being able to consistently write engaging, high-quality content is essential for marketing your school.

Content is what connects you with families. Great content attracts more potential families and draws them into learning more about your school.

Content powers your every interaction with searchers and potential families. It’s used for blogging, paid advertising, email marketing and search engine optimization (SEO).

However, writing compelling content can be time-consuming and challenging. Most marketing content writers will tell you they never stop learning how to be a better writer.

Here are 15 tools and apps you can take advantage of to help make your…


Social Media Hacks

No matter what area of the country you are in, social media plays a massive role in marketing your school. Growing a social media following can be a long-term process that is often time consuming, especially without the right social media marketing strategy.

Today, we’ll be diving into how schools can improve their social media following with 11 social media hacks. These simple social media hacks will help you grow your school’s social media presence.

  • Be consistent

Consistency is key when it comes to social media marketing. Consistency helps your followers recognize your school, increasing your engagement and reach. …


When Should You Start Running PPC Ads for Your School?

There are many marketing activities that will help your school grow over time. Search engine optimization (SEO), blogging, social media, video marketing and email marketing are all marketing strategies that are worthwhile investments for school. However, while these strategies are essential to have in your marketing toolbox, they take time, effort and patience to gain traction.

Pay-per-click (PPC) ads offer schools a way to get your school seen by potential parents relatively quickly. …


To outsource or not to outsource? It’s a question that comes up again and again in school management teams. This is a popular topic these days because marketing is changing and evolving, and many schools are struggling to keep up.

For many years, schools were marketed through word-of-mouth, referrals, churches, and a variety of community resources. It came down to who you knew.

But that is changing. There is a new generation of parents who have grown up with the internet at their fingertips. They expect transparency and access to information. …


7 Tips to Demonstrate E-A-T and Rank Higher in Google

In August 2018, Google announced a new algorithm update called Medic, and since that time there’s been a lot of buzz about E-A-T. E-A-T stands for Expertise, Authoritativeness, and Trustworthiness. According to Google’s Search Quality Rater Guidelines (QRG), E-A-T is one of the top five ranking factors Google uses to evaluate website content. As a matter of fact, E-A-T is so important it is mentioned 186 times in the QRG.

Google has maintained the focus for websites should be to build great content and provide a good overall experience for users. …


8 Facebook Ad Targeting Tips to Improve Your Return on Ad Spend

Facebook ads can help drive traffic to your school’s website, build brand awareness, increase inquiries and enrollment. Facebook ad targeting is the process of selecting the criteria by which Facebook will decide who will see the ads you create. No matter how much you are investing in Facebook advertising, you will boost your results by adjusting the audience targeting of your ad campaigns.

Facebook ad targeting is important to your return on ad spend (ROAS) for one simple reason — in order to gain conversions, you have to ensure the people viewing your ad are likely to be interested in…


8 Best Productivity Hacks for School Marketers

As a school marketer, you spend a great deal of time just trying to stay on top of everything — from reading and responding to emails, developing content, managing social media, and more. You might be wishing you had more hours in a day, but that’s unrealistic. So how do you boost your productivity without having to find more time in your too-busy schedule?

School marketers often face pressing challenges: too little resources, demanding deadlines, content development challenges, and multiple channels and networks to manage. The need to be more productive is at an all-time high, but so is the…


How to Set Up and Use Google Analytics Custom Segments for School Marketing

Google Analytics is one of the most potent tools school marketers have, outside of your marketing channels themselves. It allows you to see how people are behaving and engaging on your website and whether they come from your PPC campaigns or another source.

One of the only downfalls of Google Analytics is that sometimes there’s actually too much data to sort through to see what exactly it is you’re looking for quickly. That’s where Google Analytics Custom Segments are helpful.

Segments are simply subsets of your user data in Google Analytics. All Users would be all the data Google Analytics…


12 Tips to Increase Landing Page CTA Conversions

Your school will significantly benefit from landing pages that convert at a high rate. Higher conversion rates mean more inquiries, and ultimately, more enrollments. The purpose of a landing page is to capture leads that then go into your inquiry funnel.

Every detail of your page should have a reason for being there. Every choice you make should have strategic reasoning behind it. And, once you have your basic layout, you will need to test different aspects of your page to determine what is working — and what’s not.

The process of enhancing or refining your landing page is called…

Brendan Schneider

I help school marketing, communication, and enrollment professionals use the power of the internet to market their schools at SchneiderB.com.

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