Social media marketing. As a school marketer, there’s no way you haven’t heard of it yet. Social media has changed the whole world and also the world of marketing. So why should your school be spending time marketing on social media? Here are 13 benefits of social media marketing for…

Inbound marketing is the strategy of using content marketing, social media, search engine optimization (SEO) and building a credible online presence so potential families come to you, rather than you having to go out and get them. Basically, you create content, potential families find it (or more accurately you position…

Marketing is changing, and so is the way parents interact and engage with prospective schools. This is why inbound marketing is more powerful today than it’s ever been before. Here’s the deal — marketing is critical for the future of your school. Afterall, it’s marketing’s job to help you spread…

Inbound marketing is a strategic approach to designing and publishing content for the right person at the right time. Email drip campaigns are a great way to help you do just that! What is an Email Drip Campaign? Email drip campaigns (also called trigger emails, lead nurturing emails, automated emails, or email workflows) are a series…

Your social media networks are a valuable way to attract prospective families to your school and an effective tool for improving student retention rates. You can share announcements, highlight special events, and build community related to shared values. …

Inbound lead generation is at the heart of digital marketing success. But it’s also something that can mean different things depending on who you might ask. A lead, in the context of marketing, is any individual who has indicated an interest in your brand, product or service. When it comes…

Email marketing is one of the most essential strategies for school marketing. According to Statista, there were 254.7 million email users in the U.S. in 2020. With this many people using email, your school cannot afford NOT to have an email marketing strategy. …

Disclaimer: I am an affiliate for some of these resources which means that, at no cost additional to you, I make a commission if you purchase via my link below. Social media continues to be an essential marketing strategy, and schools can always find ways to refine and improve their…

Do you know the stages of an inbound marketing strategy? It is a methodology that more and more schools use because it allows you to attract, convert, enroll and retain students using the right content at the right time. Here are the four stages of inbound marketing you can use…