Engagement on social media is crucial to building solid relationships with prospective families. It can strengthen loyalty for your school, increase word-of-mouth endorsements, and social proof. Engagement can be used to measure valuable metrics for school marketing, i.e. sentiment, interaction, and inquiries. Why Is Engagement Important? Social media engagement is a measure of how…

Inbound marketing and content marketing are often used interchangeably, but are they the same thing? If not, how are they related? As a school marketer, you know inbound marketing and content marketing are pillars of a digital marketing strategy. But how do they fit together? There’s lots of confusion about…

School marketing has changed dramatically over the last decade or so. If you want to spend your marketing budget wisely, consider the differences between inbound and outbound marketing and how you can effectively use these two different strategies to market your school. Before we move forward, we need to clarify…

Search engine optimization (SEO) is one of the most powerful ways to reach prospective families. Organic search ranking is heavily influenced by user behavior data. For this reason, you have to understand your audience so you know how to optimize your content and get your school found on the search…

What is the difference between a CRM and email marketing and email automation? And what does your school need? With all the different types of email platforms, it’s easy to be confused. Yes, you may have an email service provider. No, that doesn’t mean you have a CRM. And vice…

You’ve heard the terms “inbound marketing” and “outbound marketing” used frequently, but what do they actually mean? At its essence, inbound marketing uses online content to attract, or “pull”, targeted audiences into your enrollment funnel. Outbound marketing, the type most of us grew up recognizing as “marketing” uses conventional marketing…

Social media is one of the best ways to reach families and engage with supporters of your school. Your school’s social media presence can be relevant, informative, and also fun, but only with careful work behind the scenes. Social media usage continues to grow, with no decline in sight. The…

One of the most complex parts of doing SEO is how frequently it changes. Just when you think you understand what Google is looking for, an algorithm update changes things. As a matter of fact, Google just released a core update on May 25, 2022. Even SEO professionals can end…

An effective email marketing strategy is a set of practices designed to be followed to achieve desired marketing goals through email. This strategy enables your school to have a direct form of communication with prospective parents, as well as current families, faculty, staff, administration, board members, alumni, students, and community…