By population, millennials are one of the largest generations in America — and a growing audience for private schools. However, many schools have struggled with effective millennial marketing strategies. A deeper understanding of how to market to millennials is an opportunity for schools to target this population more effectively than…

Social media is a great way to market your school and attract more families. Millions of people use social media, so it’s one of the best free tools for reaching your target audience. There are plenty of ways to promote schools on social media for free. Publishing content regularly on…

If you’re new to school marketing, let me be the first to welcome you to the world stage of online users, where attention spans are profoundly short, and every post is at risk of being scrolled past or ignored completely. It may seem harsh, but it’s true. Promoting your school…

Search engine optimization (SEO) is optimizing your website to improve it’s usability, trustworthiness, and relevance so that your site will rank higher in the search results in search engines, such as Google and Microsoft Bing. Increasing your site’s ranking can earn your school more traffic. Did you find this blog…

More schools are choosing to utilize marketing strategies, and they are experiencing the benefits of implementing their marketing tactics. Independent schools need marketing to ensure their admissions pipeline is filled as well as set themselves apart from the competition. And we all know how much competition is out there. According…

Growing your private school comes down to marketing strategies. Schools are finding it challenging to keep their enrollment up because family size is shrinking and social trends are changing. In today’s educational environment, parents have an increasing range of options when choosing a school. There are thirteen different types of…

Digital marketing has drastically changed since the early days of the internet. Back then, schools rarely developed a digital marketing strategy. And if they did, they focused on websites, banner ads, and email marketing. Today, there are dozens of digital marketing channels and platforms. Should you focus on SEO or…

Email marketing is alive and well. It’s one of the most successful marketing strategies in the school marketing toolkit. According to Litmus, email generates $42 for every $1 spent, an amazing 4,200 percent return on investment (ROI). Whether you are just developing your email marketing or you already have a…