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Brendan Schneider
Got an Awesome YouTube Video? Here are 15 Ways to Promote It for More Views

Disclaimer: I am an affiliate for some of these resources which means that, at no additional cost to you, I make a commission if you purchase via my link below.

Visual in the form of videos is a powerful tool for school marketers. Whether it’s a homepage composite video…


8 Best Meeting Note-Taking Apps for School Marketers in 2021

The COVID-19 pandemic has changed school organizational culture and practices. Suddenly, personal interactions and meetings were replaced with video conference calls. We might never return to the way we worked before the pandemic, and maybe we shouldn’t. …


How to Make an SEO Difference in Your School Marketing Efforts

As the change and evolve, so does the practice of search engine optimization (SEO). Interestingly enough, Google has indicated there are other factors more important than keywords, such as relevant content, fast page load time, mobile-friendliness and high levels of expertise, authority, and trustworthiness (E-A-T).

Most schools…


9 Ways to Implement Helpful School Marketing Strategies that Will Outlast the Pandemic

Without question, the COVID-19 pandemic has had an impact on education. Schools have been forced to build relationships with families when their world has capsized. As we all know, COVID-19 upended classrooms across the country while the pandemic’s devastating effects were being felt in our nation’s economy, healthcare, and sadly…


8 Effective Ways to Use Personalization in Your School Marketing

The most effective way to increase enrollment for your school is to attract more prospective families and let your admissions team provide an individualized experience for them.

Today, pandemic concerns may hamper the willingness of prospective families to visit your campus for a tour, so perhaps it’s time to consider…


15 Tools to Help School Marketers Improve Content Writing Skills

Being able to consistently write engaging, high-quality content is essential for marketing your school.

Content is what connects you with families. Great content attracts more potential families and draws them into learning more about your school.

Content powers your every interaction with searchers and potential families. It’s used for blogging…


Social Media Hacks

No matter what area of the country you are in, social media plays a massive role in marketing your school. Growing a social media following can be a long-term process that is often time consuming, especially without the right .

Today, we’ll be diving into how schools…


When Should You Start Running PPC Ads for Your School?

There are many marketing activities that will help your school grow over time. (SEO), , , and are all marketing strategies that are worthwhile investments for school. …


To outsource or not to outsource? It’s a question that comes up again and again in school management teams. This is a popular topic these days because marketing is changing and evolving, and many schools are struggling to keep up.

For many years, schools were marketed through word-of-mouth, referrals, churches…


7 Tips to Demonstrate E-A-T and Rank Higher in Google

In August 2018, Google announced a new algorithm update called Medic, and since that time there’s been a lot of buzz about E-A-T. E-A-T stands for Expertise, Authoritativeness, and Trustworthiness. According to (QRG), E-A-T is one of the top five ranking factors Google uses to…

Brendan Schneider

I help school marketing, communication, and enrollment professionals use the power of the internet to market their schools at .

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