The importance of email marketing has risen in recent years, and it’s only going to continue to grow in the future. As the influence of email marketing expands in the coming years, competition for subscribers will all increase. This is why it’s crucial your school should make its best effort…

By population, millennials are one of the largest generations in America — and a growing audience for private schools. However, many schools have struggled with effective millennial marketing strategies. …

Social media is a great way to market your school and attract more families. Millions of people use social media, so it’s one of the best free tools for reaching your target audience. There are plenty of ways to promote schools on social media for free. Publishing content regularly on…

If you’re new to school marketing, let me be the first to welcome you to the world stage of online users, where attention spans are profoundly short, and every post is at risk of being scrolled past or ignored completely. It may seem harsh, but it’s true. Promoting your school…

Search engine optimization (SEO) is optimizing your website to improve it’s usability, trustworthiness, and relevance so that your site will rank higher in the search results in search engines, such as Google and Microsoft Bing. Increasing your site’s ranking can earn your school more traffic. Did you find this blog…

More schools are choosing to utilize marketing strategies, and they are experiencing the benefits of implementing their marketing tactics. Independent schools need marketing to ensure their admissions pipeline is filled as well as set themselves apart from the competition. And we all know how much competition is out there. According…