Inbound lead generation is at the heart of digital marketing success. But it’s also something that can mean different things depending on who you might ask. A lead, in the context of marketing, is any individual who has indicated an interest in your brand, product or service. When it comes…

Email marketing is one of the most essential strategies for school marketing. According to Statista, there were 254.7 million email users in the U.S. in 2020. With this many people using email, your school cannot afford NOT to have an email marketing strategy. …

Disclaimer: I am an affiliate for some of these resources which means that, at no cost additional to you, I make a commission if you purchase via my link below. Social media continues to be an essential marketing strategy, and schools can always find ways to refine and improve their…

Do you know the stages of an inbound marketing strategy? It is a methodology that more and more schools use because it allows you to attract, convert, enroll and retain students using the right content at the right time. Here are the four stages of inbound marketing you can use…

As school marketers, we are always trying to improve our marketing strategy. Email is an essential marketing tool for school marketing. Email marketing that follows these 8 elements of an effective email will increase engagement, boost clicks, and maximize marketing performance. Today’s blog post is intended to help school marketers…

Inbound marketing for schools is all about helping potential families find your school. It is a strategic approach to creating valuable content that inspires families to want to learn more about your school. It’s also about being present wherever your potential families are engaged. Inbound marketing services, such as email…

If your school hasn’t started an email marketing program, there’s no better time to jump in. Email marketing has changed significantly over the past 25 years or so since Hotmail launched the first free web-based email service. When that happened, marketers had the opportunity to communicate directly with internet users…

Today, social media has become a significant part of our society. Humans are highly social creatures; our brains are wired to feel better when we are connected socially. Social media taps into the feel-good receptors in our brain. In short, people like to like social media posts. The numbers bear…

As a school marketer, deciding where to invest your marketing budget isn’t a decision you take lightly. You know you need to attract new families and retain your existing families, but at the same time, you don’t want to invest time or resources into something that isn’t going to deliver…