Jul 277 Top SEO TechniquesOne of the most complex parts of doing SEO is how frequently it changes. Just when you think you understand what Google is looking for, an algorithm update changes things. As a matter of fact, Google just released a core update on May 25, 2022. Even SEO professionals can end…SEO9 min read
Jul 20What is the Most Effective Email Marketing Strategy for Schools?An effective email marketing strategy is a set of practices designed to be followed to achieve desired marketing goals through email. …Schoolmarketing4 min read
Jul 13Top 6 Social Media Platforms for SchoolsAs a school marketer, social media is intertwined in your professional life. We use it for a variety of purposes, to attract brand awareness, drive engagement, communicate with others and as a visual portfolio of your school. …Schools7 min read
Jul 6What is Inbound Marketing for Schools?Most schools around the world have embraced inbound marketing. This marketing approach focuses on attracting prospective families to your school. Inbound marketing is the way to go if you want to position your school as the best choice for prospective families. What is Inbound Marketing? As a school marketer, you’ve most likely heard the…Indyschools6 min read
Jun 22Member-onlyWhy Email Marketing is Still Important to Schools in 2022The importance of email marketing has risen in recent years, and it’s only going to continue to grow in the future. As the influence of email marketing expands in the coming years, competition for subscribers will all increase. This is why it’s crucial your school should make its best effort…Schoolpr6 min read
Jun 15Member-only7 Extremely Effective Millennial Marketing Strategies for SchoolsBy population, millennials are one of the largest generations in America — and a growing audience for private schools. However, many schools have struggled with effective millennial marketing strategies. …Strategy4 min read
Jun 8Member-onlyHow to Promote Schools on Social Media for FreeSocial media is a great way to market your school and attract more families. Millions of people use social media, so it’s one of the best free tools for reaching your target audience. There are plenty of ways to promote schools on social media for free. Publishing content regularly on…Targetaudience6 min read
Jun 1Member-onlyWhat is a Content Strategy?If you’re new to school marketing, let me be the first to welcome you to the world stage of online users, where attention spans are profoundly short, and every post is at risk of being scrolled past or ignored completely. It may seem harsh, but it’s true. Promoting your school…Content Marketing5 min read
May 25Member-onlyHow SEO Works Step by StepSearch engine optimization (SEO) is optimizing your website to improve it’s usability, trustworthiness, and relevance so that your site will rank higher in the search results in search engines, such as Google and Microsoft Bing. Increasing your site’s ranking can earn your school more traffic. Did you find this blog…Blogpost12 min read
May 18Member-only12 Top Email Marketing Services for SchoolsMore schools are choosing to utilize marketing strategies, and they are experiencing the benefits of implementing their marketing tactics. Independent schools need marketing to ensure their admissions pipeline is filled as well as set themselves apart from the competition. And we all know how much competition is out there. According…Schoolpr9 min read