In my work with school marketers, I tend to hear similar concerns about inbound marketing campaigns. Do any of these sound familiar to you? We’re not getting enough good traffic to our website We have lots of content but it’s not producing inquiries We’re not getting enough inquiries Families who…

If your school uses Instagram as a part of your social media strategy, you want families to see your posts! One of the best ways to get your Instagram content in front of more families is by using hashtags. Instagram hashtags are still one of the best ways to build…

There are many options for schools out there, and parents are often need help with what school to choose for their children. So how can your school differentiate itself from other schools? Knowing the best way to position your school, and your programs, can be the difference between blending in…

Social media marketing. As a school marketer, there’s no way you haven’t heard of it yet. Social media has changed the whole world and also the world of marketing. So why should your school be spending time marketing on social media? Here are 13 benefits of social media marketing for…

Inbound marketing is the strategy of using content marketing, social media, search engine optimization (SEO) and building a credible online presence so potential families come to you, rather than you having to go out and get them. Basically, you create content, potential families find it (or more accurately you position…

Marketing is changing, and so is the way parents interact and engage with prospective schools. This is why inbound marketing is more powerful today than it’s ever been before. Here’s the deal — marketing is critical for the future of your school. Afterall, it’s marketing’s job to help you spread…

Inbound marketing is a strategic approach to designing and publishing content for the right person at the right time. Email drip campaigns are a great way to help you do just that! What is an Email Drip Campaign? Email drip campaigns (also called trigger emails, lead nurturing emails, automated emails, or email workflows) are a series…

Your social media networks are a valuable way to attract prospective families to your school and an effective tool for improving student retention rates. You can share announcements, highlight special events, and build community related to shared values. …

Inbound lead generation is at the heart of digital marketing success. But it’s also something that can mean different things depending on who you might ask. A lead, in the context of marketing, is any individual who has indicated an interest in your brand, product or service. When it comes…