Attracting new students to your school can be challenging, especially in today’s highly competitive education industry. With so many options available to parents and students, school marketers need to find effective ways to stand out from the crowd and attract more students to your school. In today’s blog post, I…

School marketing has become more critical than ever in today’s digital age. With so many educational institutions vying for the attention of parents and students, it’s essential to have a solid marketing strategy in place. But with so many options available, it can be challenging to know where to start. …

Social media marketing is an essential marketing tool for private schools to reach prospective families. With the right approach, a social media campaign can effectively showcase a school’s brand, mission, and programs to a broader audience. In this blog post, we will discuss the key elements of a social media…

According to the National Center for Education Statistics, over 3.4 million students attend charter schools, and almost 5.5 million students attend private schools. …

Embracing an inbound marketing culture for your school marketing strategy is like getting in shape. You won’t see long-term, transformative results if you don’t do it the right way and if you aren’t consistent. …

In my work with school marketers, I tend to hear similar concerns about inbound marketing campaigns. Do any of these sound familiar to you? We’re not getting enough good traffic to our website We have lots of content but it’s not producing inquiries We’re not getting enough inquiries Families who…

If your school uses Instagram as a part of your social media strategy, you want families to see your posts! One of the best ways to get your Instagram content in front of more families is by using hashtags. Instagram hashtags are still one of the best ways to build…

There are many options for schools out there, and parents are often need help with what school to choose for their children. So how can your school differentiate itself from other schools? Knowing the best way to position your school, and your programs, can be the difference between blending in…

Social media marketing. As a school marketer, there’s no way you haven’t heard of it yet. Social media has changed the whole world and also the world of marketing. So why should your school be spending time marketing on social media? Here are 13 benefits of social media marketing for…