A School Marketer’s Guide to Successful Email Marketing

Writing good emails is challenging.

You want to write emails that will be opened, clicked, and remembered — each and every time.

Some school marketers may wonder whether email marketing is still a viable marketing strategy. There’s so much focus on video, social media, and chatbots, it may seem like email marketing is no longer viable.

But the reality is that email marketing is not dead. Email marketing is still going strong and may be the best marketing strategy to gain inquiries and enrollments. According to Statista, approximately 281.1 billion emails are sent every day.

Email is a powerful marketing channel. Landing in someone’s inbox is a more personal way of communicating than other types of marketing. And, you are not depending on an algorithm to reach your audience — you know your email will be delivered to your subscribers.

But before we get to the steps to take to create a great email marketing strategy, there’s something I want to point out — you’re a guest in your subscribers’ inbox.

Everyone who has an email address (which is pretty much everyone) is being inundated with tons of spam and companies pitching advertisements to them. No one wants more emails unless they offer value.