Best Practices for School Marketing Browser Push Notifications

In today’s crowded online space, users are beginning to rely on browser notifications to receive updates on new activities taken by their favorite brands, including schools.

Today’s article will focus on the best practices for developing web push notifications for your school.

What are Web Push Notifications?

A web push notification is a clickable message sent by a website. The user must give permission for your website to send them information.

Push notifications started with mobile app notifications. The mobile version became popular with users and marketers alike, so now they are being used on web browsers. Users like push notifications because they can control opt-in capabilities and marketers like them because they allow brands to engage with users through customized content.

There are two main types of web browser notifications.

• push API
• notification API

In case you’re wondering, API refers to Application Programming Interface. It refers to an intermediary software application that allows two other programs to communicate with each other.