[CupOfCoffee] Don’t settle: Don’t finish crappy books

Brendan Schneider
3 min readMar 25, 2020

“Don’t settle: Don’t finish crappy books. If you don’t like the menu, leave the restaurant. If you’re not on the right path, get off it.” — ~Chris Brogan

Required Reading

3 ways pandemic school communication final

3 Ways to Avoid Panic over Coronavirus School Communicationswww.campussuite.com
Coronavirus COVID-19 is spreading around the world. Is your district prepared? Learn 3 ways to avoid panic over Coronavirus school communications.

5 things you say that prove you e2 80 99re wasting your school marketing budget

5 Things You Say That Prove You’re Wasting Your School Marketing Budgetcursivecontent.com
School marketing is supposed to bring in money, not waste it. But too often, school marketing budgets are blown because we justify our poor decisions with excuses like these.


How to Create a School Social Media Policy: Your 5-Step Guidewww.finalsite.com
As social media grows, it’s important to set guidelines for your school or district. Use this guide as a way to craft an effective social media policy.

Suggested Viewing


How to Format Facebook and Twitter Posts in WordPresswww.youtube.com

Oldie But A Goodie

100 dpi 1152 x 864 schneiderb social media post social media metrics

13 Social Media Metrics That Matter to School Marketerswww.schneiderb.com
Social media metric reports are your opportunity to show the results of your work and the effect of the decisions you’ve made.

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Brendan Schneider

Brendan is the Founder of SchneiderB Media, a digital marketing agency for schools, and the MarCom Society, a community for MarCom professionals at schools.