Harnessing the Power of Outsourced Marketing for Schools

To outsource or not to outsource? It’s a question that comes up again and again in school management teams. This is a popular topic these days because marketing is changing and evolving, and many schools are struggling to keep up.

For many years, schools were marketed through word-of-mouth, referrals, churches, and a variety of community resources. It came down to who you knew.

But that is changing. There is a new generation of parents who have grown up with the internet at their fingertips. They expect transparency and access to information. And they expect to find a school that fits the needs of their child and the values of their family.

As a result, school marketing today is not as much about who you know, but more about what you know.

The skills required of school marketers today are broad and diverse. Many of these skills are driven by technology, requiring expertise to keep up with the pace of change. More and more schools are turning to outside marketing firms to fill in the gaps or even take up the reins.

What is Outsourced Marketing?

Outsourced marketing is the practice of contracting marketing functions to a third-party company. The marketing partner will often take on both strategic and operational marketing duties. Outsourced marketing agencies offer the specialized expertise, knowledge of tools and professional staff to complete marketing activities.