How School Marketers Can Use Local SEO Strategies to Improve Google Ranking

Local search engine optimization (SEO) is essential to independent schools that operate on a local, not national, level. Local SEO focuses on appearing in search engine results pages (SERP) in a specific area, as opposed to national SEO, which competes for keywords on a national level. Local SEO uses strategies that rely on marketing your school to local families who fit with your school’s mission.

Local SEO works to optimize your online presence so it is more relevant to your target families, which leads to more website traffic, inquiries and enrollments for your school. Think of local SEO as a way your independent school can compete effectively against other schools that may have a larger budget to spend.

Without local SEO strategies, your school could be losing out on a significant amount of traffic. According to research conducted by ReviewTracker, 35 percent of all search traffic is local. You want to garner as much of that local traffic as you can for your school.

Here are the top ways school marketers can effectively market to their target families using local SEO tactics.

• Create a Google My Business account

If you haven’t already, you really need to set up a Google My Business (GMB) account for your school…