Search engine optimization (SEO) is optimizing your website to improve it’s usability, trustworthiness, and relevance so that your site will rank higher in the search results in search engines, such as Google and Microsoft Bing. Increasing your site’s ranking can earn your school more traffic.
Did you find this blog post by searching for how SEO works? If so, you’re in the right place. Keep reading to learn more about how SEO works for school websites.
What SEO Is and How It Works
SEO is a digital marketing strategy that focuses on improving the performance of your website to increase the number of people visiting your website.
Search engine algorithms use hundreds of factors to determine how to rank your content. SEO works by optimizing your site for certain keywords. This helps attract high-quality traffic to your site. High-quality traffic means prospective parents who are a good fit for your school.
In general, SEO is the link between a person who enters a question into a browser search bar and a website. Once you understand how SEO works, you can use SEO tactics — like keyword research, content creation, on-page SEO, etc. to increase your visibility (or how high you rank) in search results.
