How to Conduct a Content Audit for Your School Website

School marketers generate a substantial amount of content, which means we’re spending an exhaustive amount of time on content creation.

How well is your content performing? Do you track each page or blog post and make adjustments to your editorial calendar based on the metrics?

Your content might be high quality, but that doesn’t mean you’re producing the right kind of content your readers want to see.

Most schools have weaknesses in their content. Either content isn’t performing as well as it should be or the topics and keywords aren’t the best.

Website and blog content that isn’t performing well is an opportunity to make improvements. The trick is knowing what content is weak and what to write about instead. In this post, I’ll teach you how to conduct a content audit for your school website.

What is a Content Audit?

A content audit can help you keep track of your content and provide an analysis of the impact each content piece is making on your target audience. In addition, a content audit provides insights into how to improve weak content, including how to update pages for higher conversion rates.

Trending