How to Conduct a Content Audit for Your School Website

Brendan Schneider
7 min readDec 11, 2020

School marketers generate a substantial amount of content, which means we’re spending an exhaustive amount of time on content creation.

How well is your content performing? Do you track each page or blog post and make adjustments to your editorial calendar based on the metrics?

--

--

Brendan Schneider

Brendan is the Founder of SchneiderB Media, a digital marketing agency for schools, and the MarCom Society, a community for MarCom professionals at schools.