How to Promote Schools on Social Media for Free

Social media is a great way to market your school and attract more families. Millions of people use social media, so it’s one of the best free tools for reaching your target audience. There are plenty of ways to promote schools on social media for free.

Publishing content regularly on your social media accounts is essential, but it should be part of a larger social media marketing strategy for school promotions. The more familiarity families have with your school on social media platforms, the more they will trust you and the more effective the rest of your marketing efforts will be.

Reasons to Promote Schools on Social Media

Promoting your school in general is straightforward, but for the sake of this post, let’s talk about why promoting your social media profiles are worth your time. Here’s what you can accomplish by promoting on social media:

• Exposure for your school

Social media is amazingly popular. As of 2020, 223 million people used social media in the United States alone. Source: Statista

• Reach

Over 70 percent of the U.S. population have a social media account. This number is expected to increase to 243 million by 2025. Source: Statista