How to Use AI to Improve the Student Enrollment Journey

Artificial intelligence (AI) is one of the most promising emerging technologies for school marketers, especially when combined with machine learning (ML).

AI’s ability to use data to anticipate a family’s actions is already helping schools improve the enrollment journey. Furthermore, it’s possible to optimize the enrollment experience by combining AI and ML.

Parents Today Have Higher-Than-Ever Expectations

Internet users today have come to expect online information quickly and easily. For example, 53 percent of visitors will leave a website if the page they landed on takes more than three seconds to load. And 82 percent of consumers expect an immediate response to marketing questions.

When potential parents interact with marketing, they aren’t going to wait around until you have a chance to respond. A quick response is crucial when it comes to the student enrollment journey.

If you can’t respond quickly when potential parents make an inquiry, you might miss the opportunity. So how do you make sure you don’t miss out on new enrollments? You might want to consider adding AI to your marketing mix.

For instance, when someone requests information directly from your website, through a lead gen…