How to Write a Marketing Plan for a Private School on a Budget

Successfully keeping enrollment up is an essential aspect of maintaining a private school. Far too many schools depend on word of mouth or overspend on the wrong marketing tactics.

One of the best ways to make sure your marketing budget is being spent appropriately is to develop a comprehensive marketing strategy in conjunction with a solid marketing plan. Following a well-defined plan will help ensure you’re spending your marketing budget appropriately and wisely.

Here are 10 steps to how to write a marketing plan for a private school on a budget.

• Gather your marketing data

Start by reviewing your data reports from the last year to determine what’s been working and what hasn’t. The data you need may come from various sources, such as applications, Google Analytics, social media scheduler data, and many more sources.

Review the data that answers these salient questions. If you don’t have this data at your fingertips, you may need to spend some time generating the information you need.

• How are prospective parents finding you?
• What are your best marketing channels for traffic?
• What parent personas are most likely to submit inquiries? Enroll? Be retained?