Private school marketing requires time, budget, and resources that can be challenging to allocate. Traditional marketing worked in the past, but today digital marketing is the best way to gain more students. Regardless of your budget, your school can stay relevant using inbound marketing strategies without having to spend a lot of money.
Here are 11 marketing ideas for private schools.
- Evaluate and optimize your website
In today’s online world, many families will have made a decision about enrolling in your school before an application is submitted. Therefore, it’s essential your website is findable and answers families’ questions in an easy-to-read format. Considering a redesign? Click here for “It’s Time to Rethink the School Redesign Process”.
- Publish blog posts regularly
While it can be challenging to find the time to blog regularly, a school blog can position your school as an expert on topics related to education, improve your school’s website in search, increase enrollment and boost retention. A blog is the foundation of a content marketing strategy while giving you content to publish on social media. Need ideas for school blog topics? Click here for “50 Captivating Blog Topics for Schools”.
- Optimize for local search engines (SEO)
Local search engine optimization (SEO) for schools is an important marketing strategy. Local SEO will help you get your school listed in Google and other search engines. If SEO is done correctly, your school will show up in Google Maps, making it possible for families to find your school and calculate the distance from home or work. You can get an SEO audit report of your school’s website using my free tool: Free SEO Audit for Schools.
- Develop a robust social media plan
Social media networks offer schools an opportunity to convey a sense of familiarity in addition to building community with families by sharing content that encourages engagement. Social media should keep families up-to-date on school activities, events, and news, as well as promote educational content published on your blog. Want more ideas for your school’s social media strategy? Click here for “10 Creative Ways to Boost Your School’s Social Media Presence”.