Marketing Ideas for Private Schools

Private school marketing requires time, budget, and resources that can be challenging to allocate. Traditional marketing worked in the past, but today digital marketing is the best way to gain more students. Regardless of your budget, your school can stay relevant using inbound marketing strategies without having to spend a lot of money.

Here are 11 marketing ideas for private schools.

• Evaluate and optimize your website

In today’s online world, many families will have made a decision about enrolling in your school before an application is submitted. Therefore, it’s essential your website is findable and answers families’ questions in an easy-to-read format. Considering a redesign? Click here for “It’s Time to Rethink the School Redesign Process”.

• Publish blog posts regularly

While it can be challenging to find the time to blog regularly, a school blog can position your school as an expert on topics related to education, improve your school’s website in search, increase enrollment and boost retention. A blog is the foundation of a content marketing strategy while giving you content to publish on social media. Need ideas for school blog topics? Click here for “50 Captivating Blog Topics for Schools”.

• Optimize for local search engines (SEO)