A blog — short for weblog — is simply an online repository of short-form content. These short (ideally 600 or more words) articles are known as blog posts.
Schools That Blog for Marketing
Blogging is a required part of any inbound marketing strategy and is a great way to help reinforce your school’s brand, help with search engine optimization (SEO), and, ultimately, attract prospective families to your school.
Some people may think blogging is a thing of the past, but schools that blog are as popular as ever with internet users. According to OptinMonster (updated for 2022), 77 percent of internet users visit blogs, so blogging is definitely something your school should be doing regularly.
Benefits of Schools That Blog for Instructors
Teachers appreciate blogging for their own professional development. They are able to share their teaching experiences or new ideas. In addition, teachers are able to share teaching resources, such as software and educational tools.
Benefits of Schools That Blog for Students
Students love blogging! They love the opportunity to express their own creativity and self-expression. Blogging promotes analytical thinking on the part of the student and improves…
