The greater danger for most of us [CupOfCoffee]

Brendan Schneider
3 min readJul 13, 2020

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“The greater danger for most of us is not that our aim is too high and we miss it, but that it is too low and we reach it.”

~Michelangelo Buonarroti

Required Reading

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Six Lessons School Leaders Can Learn from the Car Washwww.enrollmentcatalyst.com
Have you ever thought about why some schools thrive and others fail? What lessons can we learn from the closure of the Caribbean Car Wash?

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6 Lessons Learned by Attending Virtual Fundraising Eventsfundraisingcoach.com
Canceling a fundraising event is never easy. But in a this coronavirus pandemic, it might be necessary. Learn what makes virtual fundraising events work!

5 Quick Tips for Crafting a Standout School Blog Post

cursivecontent.com
If you want your school blog to make a serious impact where it matters — hello, inquiries and enrollment — put your effort where it matters.

Suggested Listening

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Teach For America: Wendy Kopp : How I Built This with Guy Raz : NPRwww.npr.org

In 1989, college senior Wendy Kopp was trying to figure out how to improve public education in the US. For her senior thesis, she proposed creating a national teaching corps that would recruit recent college grads to teach in needy schools. One year later, she launched the nonprofit, Teach for America. Today, TFA has close to 60,000 alumni and continues to place thousands of teachers across the country.

Featured MarCom Job

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Director of Communications — Tabor Academyjobs.marcomsociety.org

The DOC will be responsible for Tabor’s varied and integrated communications’ products and services including print publications, website, e-newsletters and other online communications, social media, public relations, and marketing. The DOC will be the critical “engagement agent” for all Tabor constituencies. The DOC reports to the Interim Head of School and serves on the Senior Leadership Team.

My Latest Post

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#12 Instagram Aesthetic Trends for School Marketers — DIY Memeswww.schneiderb.com
DIY memes can help your social media accounts stand out and engage your audience in a timely, relatable way.

Sponsor

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The #1 Video Platform for Webinars, Summits & Virtual Conferenceswww.bigmarker.com
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Brendan Schneider
Brendan Schneider

Written by Brendan Schneider

Brendan is the Founder of SchneiderB Media, a digital marketing agency for schools, and the MarCom Society, a community for MarCom professionals at schools.

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