What is a Content Strategy?

If you’re new to school marketing, let me be the first to welcome you to the world stage of online users, where attention spans are profoundly short, and every post is at risk of being scrolled past or ignored completely.

It may seem harsh, but it’s true. Promoting your school online isn’t easy. Even if your school has been in existence for a long time, you’re facing stiff competition. If you want to stand out…