What is an Email Marketing Strategy and How Does It Work?

What is an Email Marketing Strategy and How Does It Work?

An email marketing strategy is a plan laid out to achieve your email marketing goals. This blueprint based on best practices gives your school a direct channel of communication with families and prospective families.

Email marketing offers a great return on investment (ROI). According to Litmus, every $1 you spend on email marketing has an average return of $36. For…

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Brendan Schneider

Brendan is the Founder of SchneiderB Media, a digital marketing agency for schools, and the MarCom Society, a community for MarCom professionals at schools.