What is the Relationship Between Inbound Marketing and Content Marketing for Schools?

Inbound Marketing Vs. Content Marketing

According to research conducted by Hubspot, most marketers agree that content marketing is a subset of inbound marketing. Inbound marketing is a wider methodology where you are designing experiences for your target market (i.e., families) in order to attract them to your school. Content marketing is more about creating and publishing content that drives action on the part of your target audience.

  • Relevant
  • Valuable

What is Content Marketing?

According to Content Marketing Institute: “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”

What is Inbound Marketing?

Inbound marketing is essentially a toolbox full of tools and processes that work together to help organizations market in the way people engage with schools today. Inbound marketing works holistically with your organization to drive traffic, build trust, gain inquiries and enroll students.

Content is Critical

You need high-quality content to drive results, but it’s only part of the story. Since inbound marketing is data-driven, your content marketing needs to be integrated with your inquiry conversion strategy. Inbound produces results by using content to attract and convert families into inquiries, so the focus is on using SEO to optimize the content and enrollment experience.

Final Thoughts

There’s lots more to learn about inbound and content marketing here on SchneiderB Media. Check out these articles to get started discovering more:

Inbound Marketing

SEO

Content Marketing

Website

Blog

Landing Pages

Podcast

Videos

Email

Social Media

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Brendan Schneider

Brendan Schneider

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Brendan is the Founder of SchneiderB Media, a digital marketing agency for schools, and the MarCom Society, a community for MarCom professionals at schools.