Who says life is fair… [CupOfCoffee]

Brendan Schneider
2 min readSep 14, 2020

“Who says life is fair, where is that written?”

~ William Goldman, The Princess Bride

Required Reading

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How to Choose Google My Business Categories (With Cool Tools!)moz.com

In creating a Google My Business listing for your local business, making a data-based decision is one of the most important steps you’ll be taking. Just how influential are the categories you select? Our recent State of the Local SEO Industry 2020 survey found that, out of all factors, GMB elements (which include categories) have the greatest impact on local pack rankings.

Pop up forms

Should Marketers Use Pop-Up Forms? A Comprehensive Analysisblog.hubspot.com

As inbound marketers, we care about creating lovable experiences for our website visitors — but we also want to generate as many leads as we can for our sales teams. Most of the time we can do both without any problem. But when it comes to pop-up forms, conflict does emerge.

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How to Use Instagram Tagging for More Exposurewww.socialmediaexaminer.com

Want more people to see your Instagram posts? Are you using Instagram tags effectively? In this article, you’ll discover the difference between @mentioning an account versus tagging an account, learn how and when to use each of these tactics, and find out how to remove your tag from someone else’s post.

Suggested Viewing

My Latest Post

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17 Actionable Ways to Tell Stories on Social Media for School Marketingwww.schneiderb.com
Here are 17 practical ways to tell stories on social media — and actionable tips on how to implement them!

Sponsor

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Take the Guesswork Out of Instagram Marketing with a Smart Assistantshareasale-analytics.com

Meet Tailwind: The smart Instagram assistant that enables anyone to confidently create scroll-stopping posts.

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Brendan Schneider

Brendan is the Founder of SchneiderB Media, a digital marketing agency for schools, and the MarCom Society, a community for MarCom professionals at schools.