This is the way [CupOfCoffee]

Brendan Schneider
3 min readSep 21, 2020

“This is the way.”

~The Mandalorian

Required Reading

What you must know about tiktok for business

What you must know about TikTok for

30-second summary: The majority of TikTok users are under the age of 29. So, TikTok is the perfect place if you want to reach Millenials and Gen Zers. TikTok allows users to create short videos with filters, voiceovers, soundtracks, and other additional features. If you want to promote your business, there are multiple paid advertising options.

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How Do Social Media Algorithms Work? via

Here’s an old question that gets asked every year: How do social media algorithms work? But, you can often uncover strategic insights by looking at an old question like this one from a different perspective. In fact, there’s a term for this effect. It’s called the “parallax” view.

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Five Key Roles for Private School

When I graduated from college, I was offered a position as an admissions counselor for my alma mater. I never planned for or dreamt of a career in admissions. At the time, this position was a job that would help provide the financial support I needed for graduate school.

How to get your youtube videos appear in google e2 80 99s video carousel

How to get your YouTube videos appear in Google’s video

30-second summary: Google is giving a lot of visibility to video content through its interactive SERP section called a “video carousel”. Getting your video ranked in Google’s “video carousels” can drive lots of views to your channel but it will also allow you to control more elements in your target SERPs. Ranking in Google’s video carousel is quite doable and doesn’t require months of work or waiting.

Suggested Listening

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YouTube for Marketing: What Marketers Need to

Wondering if YouTube can help your business? Looking for tips to generate leads and sales on YouTube? To explore YouTube for marketing, I interview Nick Nimmin on the Social Media Marketing Podcast. Nick is a YouTube expert. His YouTube channel has more than 650K subscribers and is dedicated to helping YouTube content creators thrive.

My Latest Post

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How to Increase Enrollment with a Secret
A good source for gaining data comes from secret shoppers. Schools that properly leverage this tactic can create a high-quality experience.

Featured MarCom Job


Director of Marketing and Communications @ The Agnes Irwin

Reporting to Head of School Sally Keidel, the Director of Marketing and Communications will provide experienced, strategic, and creative leadership to a centralized marketing and communications department serving as an in-house agency working to advance the mission of the School.



Announcing the

A day long LIVE virtual conference for school marketing and communication professionals on October 17, 2020 starting at 8:00 am EST. Early bird pricing is available now for a short time. Make sure to check out the speakers this year!!



Brendan Schneider

Brendan is the Founder of SchneiderB Media, a digital marketing agency for schools, and the MarCom Society, a community for MarCom professionals at schools.